China's Me Generation
The one subject that doesn't come up ― and almost never does when this tight-knit group of friends gets together ― is politics. That sets them apart from previous generations of Chinese élites, whose lives were defined by the epic events that shaped China's past half-century: the Cultural Revolution, the opening to the West, the student protests in Tiananmen Square and their subsequent suppression. The conversation at Gang Ji Restaurant suggests today's twentysomethings are tuning all that out. "There's nothing we can do about politics," says Chen. "So there's no point in talking about it or getting involved."
There are roughly 300 million adults in China under age 30, a demographic cohort that serves as a bridge between the closed, xenophobic China of the Mao years and the globalized economic powerhouse that it is becoming. Young Chinese are the drivers and chief beneficiaries of the country's current boom: according to a recent survey by Credit Suisse First Boston, the incomes of 20- to 29-year-olds grew 34% in the past three years, by far the biggest of any age group. And because of their self-interested, apolitical pragmatism, they could turn out to be the salvation of the ruling Communist Party ― so long as it keeps delivering the economic goods. Survey young, urban Chinese today, and you will find them drinking Starbucks, wearing Nikes and blogging obsessively. But you will detect little interest in demanding voting rights, let alone overthrowing the country's communist rulers. "On their wish list," says Hong Huang, a publisher of several lifestyle. magazines, "a Nintendo Wii comes way ahead of democracy."
The rise of China's Me generation has implications for the foreign policies of other nations. Sinologists in the West have long predicted that economic growth would eventually bring democracy to China. As James Mann points out in his new book, The China Fantasy, the idea that China will evolve into a democracy as its middle class grows continues to underlie the U.S.'s China policy, providing the central rationale for maintaining close ties with what is, after all, an unapologetically authoritarian regime. But China's Me generation could shatter such long-held assumptions. As the chief beneficiaries of China's economic success, young professionals have more and more tied up in preserving the status quo. The last thing they want is a populist politician winning over the country's hundreds of millions of have-nots on a rural-reform, stick-it-to-the-cities agenda.
All of which means democracy isn't likely to come to China anytime soon. And that poses challenges for Western policymakers as they try to engage China without condoning the Communist Party's record of political repression and its failures to improve the lives of the country's rural poor. China watchers say the Me generation's reluctance to agitate for reform. is driven in part by a reluctance to tarnish China's moment in the sun. "They are proud of what China has accomplished, and very positive about the government," says P.T. Black, who conducts extensive marketing research for a Shanghai-based company called Jigsaw International. The political passivity of China's new élite makes sense while the good times roll. The question is what will happen to the Me generation ― and to China ― when they end.
For anyone who visited the workers' paradise when it was still the land of Mao suits and communes, trying to reconcile that China to the one that young élites live in today is disorienting. When I first visited China in 1981, I went to the People's Park in Shanghai with two traveling companions. Our obligatory Foreign Ministry "guide" ushered us through a special gate reserved for "foreign friends." A knot of young Chinese had gathered outside. As we passed, a few made loud comments about the unfairness of having parts of the People's Park reserved only for foreigners. One of my companions, a Mandarin speaker, agreed volubly in Chinese. Immediately a group of young Chinese men and women surrounded us and peppered us with questions that mixed naiveté and aspiration: Are there still slaves in America? Where did you learn to speak Chinese? Do all American families really have three cars? Can you help me go to America?
That discussion took place 25 years ago, the span usually allotted to a single generation. The naive, wary Chinese I met that day could be the parents of the group gathered for the seafood feast in Beijing. But there is almost nothing about the appearance, attitudes, life experience, education or dreams for the future that those young people in the Shanghai People's Park share with the likes of Vicky and her friends.
The most obvious change is demographic. Because of China's one-child policy, instituted in 1978, this is the first generation in the world's history in which a majority are single children, a group whose solipsistic tendencies have been further encouraged by a growing obsession with consumerism, the Internet and video games. At the same time, today's young Chinese are better educated and more worldly than their predecessors. Whereas the so-called Lost Generation that grew up in the Cultural Revolution often struggled to finish high school, today around a quarter of Chinese in their 20s have attended college. The country's opening to the West has allowed many more of its citizens to satisfy their curiosity about the world: some 37 million will travel overseas in 2007. In the next decade, there will be more Chinese tourists traveling the globe than the combined total of those originating in the U.S. and Europe. Rather than fueling restlessness among the Me generation, however, the ease of travel seems to provide more evidence that the benefits of globalization can be had without radical change.
There's another reason for the lack of political ferment: it's exhausting. Like anyone else, members of the Me generation are shaped by their experiences and those of their families. When their parents talk about the Great Leap Forward (a disastrous Mao campaign in the late 1950s that left 20 million to 30 million dead of starvation) and the subsequent chaos of the Cultural Revolution, they mostly tell horror stories that would put anyone off politics forever. That chapter in Chinese history, which officially ended with Mao's death in 1976, is ancient history to today's young élites. They have known little but peace and an ever increasing economic boom. "We have so much bigger a desire for everything than [our parents]," says Maria Zhang, 27. "And the more we eat, the more we taste and see, the more we want."
One event that the Me generation does remember is the crackdown on student activists in Tiananmen Square in 1989. But to young Chinese like Maria and Vicky, the Tiananmen protests are less a source of inspiration than an admonishment. Were popular uprisings like Tiananmen allowed to continue, Vicky believes, they would have provoked a counterreaction by conservative forces and led to a return to fortress China: no more iPods, overseas shopping trips or snowboarding weekends. "I think that the students meant well," says Vicky, who was 11 at the time and has only vague memories of what happened. But the crackdown that ended the demonstrations "certainly was needed."
Vicky embodies the shift in the priorities of young Chinese. She's a purposeful, 29-year-old actuary who rarely smiles but loves nothing better than a party. She and her friends meet so regularly for dinner and at bars that she says she never eats at home anymore. As the pictures on her blog attest, they also throw regular theme parties to mark holidays like Halloween and Christmas, and last year took a holiday to Egypt.
Encouraged by her new boyfriend Wang Ning, a keen snowboarder, Vicky decided earlier this year to take up the sport as well. To prime for it, she went to a mall in south Beijing that specializes in pricey, imported skiing gear. She chose a gleaming new snowboard made by the Colorado company Never Summer, emblazoned with colorful, psychedelic paintings of butterflies. Along with gloves, goggles and other paraphernalia, the new gear set her back about $700. When asked about the wisdom of spending a small fortune on equipment for a sport she may never take to, she says, "I believe you have to be fully prepared and equipped before you decide to start a new hobby." Besides, she adds, "even if I don't like skiing, think how nice [the gear] will look in the hallway of my apartment. Guests won't know that I don't use it." Vicky smiles to signal she's joking. But she's dead serious when she explains, over coffee at Starbucks, her lack of interest in politics. "It's because our life is pretty good. I care about my rights when it comes to the quality of a waitress in a restaurant or a product I buy. When it comes to democracy and all that, well ..." She shrugs expressively and takes a sip of her latte. "That doesn't play a role in my life."
People like Vicky and her friends represent the leading edge, the trailblazers for a huge mass of young, eagerly aspirant consumers. All over China, young professionals like these banter about blogging, travel and work-life balance. ("Work hard, play harder," says Vicky several times, repeating it in case she isn't heard.) If they can't afford to blow $700 on skiing gear, they want to be able to soon.
And so for China's leaders, placating the Me generation is seen as critical to ensuring the Communist Party's survival. By 2015, the number of Chinese adults under 30 is expected to swell 61%, to 500 million, equivalent to the entire population of the European Union. From issues of grave consequence to trivialities, the government has made clear that it will do whatever it takes to keep the swelling middle class happy. In Beijing, for example, newly prosperous residents are snapping up automobiles at a rate of 1,000 a day. The number of vehicles on the capital's sclerotic roads has doubled in the past five years, to 3 million. (By comparison, there are about 2 million vehicles registered in all of New York City.) But despite a grim pollution problem (Beijing air quality is among the world's worst) that could embarrass China during next summer's Olympic Games, the central government has made no move to curb vehicle purchases through regulation or taxes. And that, in turn, has made it harder for governments in the developed world to make progress in getting Beijing to do more to fight climate change.
TAG:
